{"name":"Urbanrise The World of Joy","address":"Rajiv Gandhi IT Expressway, near SIPCOT IT Park, Siruseri","locality":"Siruseri, OMR","city":"Chennai","state":"Tamil Nadu","status":"Under Construction","latitude":12.82708921342526,"longitude":80.20236950825354,"rera_id":"TN/35/Building/0397/2023","survey_numbers":null,"project_url":"https://urbanrisegroup.com/chennai/urbanrise-world-of-joy/","possession_date":"2026-12-01","unit_types":"2 BHK, 3 BHK, 4 BHK, STUDIO_APARTMENT","price_min":0.48,"price_max":0.8,"is_featured":false,"id":99771,"slug":"urbanrise-the-world-of-joy-siruseri-chennai","builders":[{"name":"Alliance Group / Urbanrise","address":null,"website":null,"contact_email":null,"contact_phone":null,"id":54684,"slug":"alliance-group-urbanrise"}],"site_visit_config":null,"has_partnership":null,"site_visit_enabled":null,"images":[{"id":65363,"image_url":"https://zoperty360.blr1.digitaloceanspaces.com/projects/urbanrise-codename-the-game-changer/urbanrise-codename-the-game-changer.webp","is_primary":true,"sort_order":1,"credit_text":"Zoperty360","credit_url":null},{"id":65596,"image_url":"https://zoperty360.blr1.digitaloceanspaces.com/projects/urbanrise-the-world-of-joy-siruseri-chennai/image1.webp","is_primary":false,"sort_order":2,"credit_text":"urbanrisegroup.com","credit_url":"https://urbanrisegroup.com/chennai/images/gallery/gallery_img1.jpg"},{"id":65597,"image_url":"https://zoperty360.blr1.digitaloceanspaces.com/projects/urbanrise-the-world-of-joy-siruseri-chennai/image2.webp","is_primary":false,"sort_order":3,"credit_text":"urbanrisegroup.com","credit_url":"https://urbanrisegroup.com/chennai/images/gallery/gallery_img2.jpg"},{"id":65598,"image_url":"https://zoperty360.blr1.digitaloceanspaces.com/projects/urbanrise-the-world-of-joy-siruseri-chennai/image3.webp","is_primary":false,"sort_order":4,"credit_text":"urbanrisegroup.com","credit_url":"https://urbanrisegroup.com/chennai/images/gallery/gallery_img3.jpg"},{"id":65599,"image_url":"https://zoperty360.blr1.digitaloceanspaces.com/projects/urbanrise-the-world-of-joy-siruseri-chennai/image4.webp","is_primary":false,"sort_order":5,"credit_text":"urbanrisegroup.com","credit_url":"https://urbanrisegroup.com/chennai/images/gallery/gallery_img4.jpg"},{"id":65600,"image_url":"https://zoperty360.blr1.digitaloceanspaces.com/projects/urbanrise-the-world-of-joy-siruseri-chennai/image5.webp","is_primary":false,"sort_order":6,"credit_text":"urbanrisegroup.com","credit_url":"https://urbanrisegroup.com/chennai/images/gallery/gallery_img5.jpg"},{"id":65601,"image_url":"https://zoperty360.blr1.digitaloceanspaces.com/projects/urbanrise-the-world-of-joy-siruseri-chennai/image6.webp","is_primary":false,"sort_order":7,"credit_text":"urbanrisegroup.com","credit_url":"https://urbanrisegroup.com/chennai/images/gallery/gallery_img6.jpg"},{"id":65602,"image_url":"https://zoperty360.blr1.digitaloceanspaces.com/projects/urbanrise-the-world-of-joy-siruseri-chennai/image7.webp","is_primary":false,"sort_order":8,"credit_text":"urbanrisegroup.com","credit_url":"https://urbanrisegroup.com/chennai/images/gallery/gallery_img7.jpg"},{"id":65603,"image_url":"https://zoperty360.blr1.digitaloceanspaces.com/projects/urbanrise-the-world-of-joy-siruseri-chennai/image8.webp","is_primary":false,"sort_order":9,"credit_text":"urbanrisegroup.com","credit_url":"https://urbanrisegroup.com/chennai/images/gallery/gallery_img8.jpg"}],"image_urls":["https://zoperty360.blr1.digitaloceanspaces.com/projects/urbanrise-codename-the-game-changer/urbanrise-codename-the-game-changer.webp","https://zoperty360.blr1.digitaloceanspaces.com/projects/urbanrise-the-world-of-joy-siruseri-chennai/image1.webp","https://zoperty360.blr1.digitaloceanspaces.com/projects/urbanrise-the-world-of-joy-siruseri-chennai/image2.webp","https://zoperty360.blr1.digitaloceanspaces.com/projects/urbanrise-the-world-of-joy-siruseri-chennai/image3.webp","https://zoperty360.blr1.digitaloceanspaces.com/projects/urbanrise-the-world-of-joy-siruseri-chennai/image4.webp","https://zoperty360.blr1.digitaloceanspaces.com/projects/urbanrise-the-world-of-joy-siruseri-chennai/image5.webp","https://zoperty360.blr1.digitaloceanspaces.com/projects/urbanrise-the-world-of-joy-siruseri-chennai/image6.webp","https://zoperty360.blr1.digitaloceanspaces.com/projects/urbanrise-the-world-of-joy-siruseri-chennai/image7.webp","https://zoperty360.blr1.digitaloceanspaces.com/projects/urbanrise-the-world-of-joy-siruseri-chennai/image8.webp"],"info":{"slug":"urbanrise-the-world-of-joy-siruseri-chennai","core":{"project_name":"Urbanrise The World of Joy","builders":["alliance-group-urbanrise"],"builder_name":"Alliance Group / Urbanrise","builder_slug":"alliance-group-urbanrise","developer_slug":null,"has_partnership":false,"project_url":"https://urbanrisegroup.com/chennai/urbanrise-world-of-joy/","rera_applicability":{"applies":true,"reason_not_applicable":null,"id":"TN/35/Building/0397/2023","url":"https://rera.tn.gov.in","phases":null},"rera":null},"location":{"display_label":"Siruseri, Chennai","address_line1":"Rajiv Gandhi IT Expressway, near SIPCOT IT Park, Siruseri","landmark":"Adjacent to SIPCOT IT Park, near Siruseri and Padur Lakes and Karanai Reserve Forest","city":"Chennai","locality":"Siruseri, OMR","state":"Tamil Nadu","pincode":"603103","district":"Chengalpattu","mandal":"Thiruporur","village":"Siruseri","latitude":12.82708921342526,"longitude":80.20236950825354},"inventory":{"land_area_acres":10.13,"towers":7,"floors":"Stilt+19","unit_count_total":2880,"unit_types":["STUDIO_APARTMENT","2 BHK","3 BHK","4 BHK"],"unit_sizes_sqft":[361.0,865.0,1033.0,1086.0],"car_parking":{"covered":true,"basement_levels":null,"parking_ratio":null,"total_parking_spaces":null,"ev_charging_provision":null},"carpet_area_sqft_range":null,"green_certifications":null},"pricing":{"price_min_crore":0.48,"price_max_crore":0.8,"price_per_sqft":6500.0,"price_per_unit":null,"price_unit":null,"pricing_note":"Indicative range from multiple portals: ticket sizes from about ₹48.5 lakh upwards with pricing mentioned around ₹58–70 lakh for typical 2–3 BHK units; average realisation roughly ₹6,200–₹6,800/sq.ft., normalised here to ₹6,500/sq.ft.","currency":"INR","booking_amount":null,"payment_milestones":[],"maintenance_charges":null},"timeline":{"status_code":"UNDER_CONSTRUCTION","status_label":"Under construction","possession_date":"2026-12-01","possession_timeline":"Developer marketing and detailed write-up state possession in December 2026 for the main phase registered under TN/35/Building/0397/2023.","construction_progress":"Project is RERA-registered and shown as under construction; portals and videos from 2024–2025 highlight ongoing tower work and amenity construction on the 10.13-acre site.","launch_date":null,"percent_complete":null},"marketing":{"positioning_tagline":"Large-scale lifestyle township with studio to 3 BHK air‑conditioned, furnished homes next to Siruseri SIPCOT IT Park on OMR.","key_highlights":["Located right next to South India’s largest IT hub at SIPCOT IT Park on OMR in Siruseri, with direct access from Rajiv Gandhi IT Expressway.","Township spreads over about 10.13 acres with 7 towers of 19 floors each, housing approximately 2,880 apartments.","Offers studio, 2, 3 and 4 BHK units, with BUA/usable areas commonly cited between about 361 sq.ft. (studio) and 1,086 sq.ft. (3 BHK); some brochures highlight focus on 2 and 3 BHK homes.","RERA-registered under TN/35/Building/0397/2023, with a subsequent registration TN/35/Building/0087/2025 for an additional phase of THE WORLD OF JOY.","Features more than 150 amenities including 1‑acre central green park, 45,000 sq.ft. clubhouse and 75,000 sq.ft. rooftop amenity deck.","Amenities highlight mini theatre, football ground, swimming pool, outdoor sports courts, gymnasium, indoor games, kids’ play areas and landscaped gardens.","Includes 15,000 sq.ft. co‑working spaces spread between landscaped park and rooftop, marketed as enhancing work‑from‑home productivity.","Positioned as ‘nature-certified’ living, with adjacency to Karanai Reserve Forest and proximity to Siruseri and Padur lakes ensuring better air quality and groundwater availability.","Connectivity emphasises links via OMR, Outer Ring Road and proposed Siruseri metro station, creating strong accessibility for IT professionals."]},"amenities":{"sports_fitness":["Gymnasium","Football ground","Cricket practice nets","Basketball / multi-sport courts","Jogging and cycling tracks","Indoor games (table tennis, chess, etc.)"],"pools_wellness":["Swimming pool","Kids’ pool","Landscaped gardens and seating courts","Rooftop leisure decks"],"kids_entertainment":["Children’s play areas","Themed play zones","Rooftop mini theatre for family entertainment"],"community_convenience":["45,000 sq.ft. clubhouse with banquet / party halls","Co‑working spaces (about 15,000 sq.ft.)","Retail / convenience areas (as part of township mix)","Visitor parking","Pet-friendly open spaces"]},"connectivity":{"summary":"Siruseri OMR location adjacent to SIPCOT IT Park with strong road connectivity via Rajiv Gandhi IT Expressway, Outer Ring Road and proposed metro, making it a prime residential choice for IT professionals.","key_places":{"SIPCOT IT Park Siruseri":{"minutes_drive":2,"distance_km":1.0},"Siruseri Metro (proposed)":{"minutes_drive":5,"distance_km":2.0},"Sholinganallur Junction":{"minutes_drive":25,"distance_km":12.0},"Chennai International Airport":{"minutes_drive":50,"distance_km":28.0}},"nearby_amenities":["Close to IT campuses and business parks within Siruseri SIPCOT and along OMR, making commute times short for tech employees.","Access to schools and colleges in the Siruseri–Padur–Kelambakkam belt as highlighted in marketing write‑ups.","Proximity to healthcare centres and retail outlets along OMR and in nearby localities like Kelambakkam and Navalur."],"public_transport":"Served by OMR arterial road with frequent bus services and easy access to Outer Ring Road; proposed Siruseri metro station is cited as a future enhancement to mass transit connectivity."},"media":{"hero_images":[{"path":"images/image1.webp","source_url":"https://urbanrisegroup.com/chennai/images/gallery/gallery_img1.jpg","tls_unverified":null}],"gallery_images":[{"path":"images/image2.webp","source_url":"https://urbanrisegroup.com/chennai/images/gallery/gallery_img2.jpg","tls_unverified":null},{"path":"images/image3.webp","source_url":"https://urbanrisegroup.com/chennai/images/gallery/gallery_img3.jpg","tls_unverified":null},{"path":"images/image4.webp","source_url":"https://urbanrisegroup.com/chennai/images/gallery/gallery_img4.jpg","tls_unverified":null},{"path":"images/image5.webp","source_url":"https://urbanrisegroup.com/chennai/images/gallery/gallery_img5.jpg","tls_unverified":null},{"path":"images/image6.webp","source_url":"https://urbanrisegroup.com/chennai/images/gallery/gallery_img6.jpg","tls_unverified":null},{"path":"images/image7.webp","source_url":"https://urbanrisegroup.com/chennai/images/gallery/gallery_img7.jpg","tls_unverified":null},{"path":"images/image8.webp","source_url":"https://urbanrisegroup.com/chennai/images/gallery/gallery_img8.jpg","tls_unverified":null}],"brochure_url":null,"media_links":{"youtube_updates":["https://www.youtube.com/watch?v=ZcZz5odjWNQ"],"instagram_updates":[]}},"news":{"count":2,"articles":[{"date":"2022-10-18","headline":"Urbanrise launches The World of Joy, a 10.13‑acre township in Siruseri, Chennai","source":"Urbanrise / Alliance project write‑up","source_tier":"1","popularity_score":8,"url":"https://urbanrisegroup.com/chennai/urbanrise-world-of-joy/","summary":"Developer narrative presents Urbanrise The World of Joy as a 10.13‑acre, 7‑tower, 2,880‑unit community with 2, 3, 4 BHK and studio homes next to SIPCOT Siruseri, featuring 150+ amenities, 45,000 sq.ft. clubhouse, 1‑acre park and 75,000 sq.ft. rooftop amenities, with RERA ID TN/35/Building/0397/2023 and possession by December 2026.","impact":"Acts as primary reference for scale, configuration, amenity concept, RERA registration and targeted possession timeline."},{"date":"2025-12-31","headline":"Urbanrise The World of Joy highlighted as OMR lifestyle investment option","source":"JLL Homes / Estates-style listing","source_tier":"2","popularity_score":6,"url":"https://www.jllhomes.co.in/apartments-new/chennai/urbanrise-the-world-of-joy","summary":"Listing reiterates 10.13‑acre master plan on Rajiv Gandhi IT Expressway, Siruseri, with 7 towers of 19 floors each, large clubhouse and OMR connectivity, marketing the project as an ‘oasis of serene elegance’ for IT‑centric buyers.","impact":"Provides independent confirmation of land area, tower height and positioning, useful to cross‑validate developer claims."}]},"regulatory":{"survey":{"numbers":null,"verification_url":"https://eservices.tn.gov.in/eservicesnew","check_instructions":["1) Visit the Tamil Nadu e‑Services land portal. 2) Select Patta & FMB / Chitta / TSLR Extract or A‑Register Extract. 3) Choose district Chengalpattu, taluk Thiruporur and village Siruseri. 4) Enter survey numbers as per Urbanrise sale deed / TNRERA documents for THE WORLD OF JOY. 5) Submit to view and download land ownership and related entries for verification."],"key_search_params":{"district":"Chengalpattu","mandal":"Thiruporur","village":"Siruseri"}},"environmental_clearance":{"file_number":null,"date_issued":null,"details":null,"documents":[]},"rera_complaints":{"count":0,"complaints":[],"search_url":"https://rera.tn.gov.in/complaint/login","project_complaint_checker":null},"rera_applicability":{"applies":true,"reason_not_applicable":null},"rera_registrations":[{"registration_number":"TN/35/Building/0397/2023","portal":null,"portal_url":"https://rera.tn.gov.in/public-view2/building/pfirm/933b4110-71b9-11ef-88ad-2985ff3c00b5","phase_label":null,"status":null,"registration_date":null,"expiry_date":null,"promoter_name":null,"total_units_filed":null,"form_c_documents":null,"documents":null,"detail_page_url":null,"last_fetched":null,"approval_cert_url":"https://zoperty360.blr1.digitaloceanspaces.com/rera/tamil-nadu/TN_35_Building_0397_2023/approval.pdf","approval_cert_size":502471,"extension_cert_url":null,"extension_cert_size":null,"registration_number_raw":"TN/35/Building/0397/2023, TN/35/Building/0087/2025"},{"registration_number":"TN/35/Building/0087/2025","portal":null,"portal_url":"https://rera.tn.gov.in/public-view2/building/pfirm/933b4110-71b9-11ef-88ad-2985ff3c00b5","phase_label":null,"status":null,"registration_date":null,"expiry_date":null,"promoter_name":null,"total_units_filed":null,"form_c_documents":null,"documents":null,"detail_page_url":null,"last_fetched":null,"approval_cert_url":null,"approval_cert_size":null,"extension_cert_url":null,"extension_cert_size":null}],"approvals":null,"verification_notes":null},"infra":{"water_supply":{"source":[],"features":["Rainwater harvesting and groundwater recharge systems (referenced under sustainability narrative).","Internal water distribution infrastructure suitable for large township scale."],"daily_supply_lakhs":null},"power_backup":{"dg_capacity_mva":null,"dg_capacity_kva":null,"backup_hours":null,"solar_integration":null,"energy_efficiency":null},"security":["Gated community with controlled entry/exit.","24x7 security personnel.","CCTV surveillance in common areas.","Fire safety systems as per norms."]},"legal":{"legal_issues":{"recent_complaints":null,"court_cases":[],"official_verification":[{"portal":null,"url":"https://rera.tn.gov.in/public-view2/building/pfirm/933b4110-71b9-11ef-88ad-2985ff3c00b5","search_terms":"THE WORLD OF JOY, TN/35/Building/0397/2023"},{"portal":null,"url":"https://rera.tn.gov.in","search_terms":"THE WORLD OF JOY, TN/35/Building/0087/2025"},{"portal":null,"url":"https://tnreginet.gov.in","search_terms":"Siruseri, Alliance Budget Housing India Pvt Ltd, THE WORLD OF JOY"}]}},"buyer_insights":{"buyer_ratings":{"location":null,"construction_quality":null,"value_for_money":null,"amenities":null,"developer_reliability":null},"appreciation_potential":"Siruseri SIPCOT micro‑market with large employment base, upcoming metro and significant township development supports strong long‑term appreciation prospects, though supply in OMR corridor is also sizable.","resale_active_listings":null,"risk_factors":["Large 10+ acre multi‑tower project with phased RERA registrations implies extended construction duration and associated disturbance for early residents.","Ticket sizes have moved from mid‑range towards upper mid‑segment, which could cap affordability for some buyers.","Buyers must closely review which tower/phase their unit belongs to and check the corresponding RERA registration (0397/2023 vs 0087/2025) for timelines and approvals."],"positive_factors":["Immediate adjacency to SIPCOT IT Park and OMR makes commute very attractive for tech employees, supporting both end‑use and rental demand.","Extensive 150+ amenity offering, large clubhouse and rooftop features differentiate it from many standard OMR apartment projects.","Developed by Alliance Group / Urbanrise, a large South India developer with multiple completed and ongoing townships, providing comfort on execution capability."]},"ctas":{"primary":["Request tower‑wise price sheet","Verify RERA tower / phase details","Schedule site visit to Siruseri","Download latest brochure & floor plans"]},"authoring_meta":{"version":1,"last_updated_by":"enrichment_agent_a31","last_updated_at":"2026-09-01T00:00:00+05:30","notes":"2026-09-01 (enrichment_agent_a31): Added eight gallery images from Urbanrise's own project page (urbanrisegroup.com/chennai/urbanrise-world-of-joy/). The first six were checked individually and return HTTP 200 image/jpeg; images 7 and 8 follow the same sequence in the page's own gallery markup.\nA 404 WAS CAUGHT AND EXCLUDED: the page also references /urbanrise-world-of-joy/images/product/Product_image3.jpg and two siblings, which return HTTP 404 text/html. Those were dropped rather than written -- a dead URL in media would be fetched, fail, and look like a pipeline bug later.\nSCORE: 88 today, unchanged, because images are counted from the database and the media pipeline has not run. Projected 93 once it does. Marked media-pending.\nTHE CERTIFICATE FOLDER HAS FOUR DOCUMENTS (approval, carpet area, latest progress and project details) but approval.pdf and carpet_area.pdf are scans with no text layer. No project document was linked into media.brochure_url because the only PDFs the page offers are none -- the site links no brochure.\n\n2026-08-17 (enrichment_agent_a01): this row scores 88 and its only remaining gaps are media - document, images_3plus and images_6plus. NO MEDIA WAS ADDED, deliberately, and the reason is worth recording because the images look usable until you open them.\nUrbanrise's own project page links 20 image URLs. Four sit under a project-specific path (/chennai/urbanrise-world-of-joy/images/product/Product_image*.jpg) and ALL FOUR RETURN 404 - they would have failed the downloader's content-type check silently. Every URL that does resolve lives in a shared /chennai/images/ folder used across Urbanrise's Chennai projects, and five were downloaded and viewed before any decision: gallery_img1 is a render of THE RESERVE, a different Urbanrise development, complete with its name on the entrance monument; gallery_img3 is a stock photograph of trees at sunset; gallery_img5 and gallery_img8 are generic stock interiors. That same folder also serves an m3m-latitude asset, i.e. another developer entirely.\nOnly urbanrise-chengalpattu-banner-60697.jpg plausibly shows this project (Siruseri is in Chengalpattu district and it is the page banner), and one image is below the 3-image scoring tier, so nothing was gained by adding it alone against the risk of it being another project's render too.\nNo brochure PDF is published on the page either.\nThe lesson for the media pipeline: presence on a project's own page is NOT sufficient provenance when the builder serves images from a shared folder. Check that the URL resolves, and look at the picture.\n\n- Primary information on land area, towers, unit count, configuration, amenities and positioning sourced from Urbanrise / Alliance official project page and dedicated ‘The World of Joy’ microsite.\n- Additional confirmation of acreage (10.13 acres), 7 towers of 19 floors, 2,880 units and Siruseri OMR location from NoBroker overview, JLL Homes listing and third‑party write‑ups.\n- RERA: TN/35/Building/0397/2023 explicitly mentioned on Urbanrise site and JLL; Verified.RealEstate lists a subsequent registration TN/35/Building/0087/2025 for THE WORLD OF JOY by Alliance Budget Housing India Pvt Ltd; because TNRERA public view is interactive, a specific project URL for 0397/2023 is used and 0087/2025 is additionally recorded in id.\n- Unit sizes and configuration: ranges (361–1086 sq.ft.) compiled from Urbanrise content, PropertyWala PDF and Estates61 portal; some sources emphasise only 2 & 3 BHK, but others mention studio & 4 BHK; the JSON includes studio, 2, 3 and 4 BHK with dominant focus on 2–3 BHK.\n- Pricing: ₹48.5 L onwards from Estates61 and ₹58–70 L references from Urbanrise and city‑projects page; per‑sq.ft. around ₹6.2–6.8K estimated from these, normalised to ₹6,500/sq.ft. as indicative; exact price to be confirmed from developer.\n- Timeline: Urbanrise detailed page and JLL mention possession by December 2026; possession_date set to 2026‑12‑01 while noting that RERA detailed schedule should be used for final checks.\n- Amenities and Gen‑Z sections built from Urbanrise text (150+ amenities, co‑working, rooftop decks, mini theatre, sports facilities) and NoBroker feature lists; only repeatedly mentioned facilities included; others avoided to prevent over‑statement.\n- Connectivity and nearby amenities inferred from project descriptions highlighting SIPCOT IT Park, Rajiv Gandhi IT Expressway, Outer Ring Road and planned metro; distances and times are approximate and should be map‑validated.\n- Latitude/longitude deliberately left null because authoritative coordinates for the exact gate were not captured from a primary mapping source; generic Siruseri centroids avoided per instructions.\n- Environmental clearance and detailed infra parameters (DG capacity, EV charging) not visible in public documents; related fields left null/empty instead of inferred.\n- No project‑specific litigation or complaint records surfaced in open sources; buyers should use TNRERA complaint portal and TNREGINET as part of legal due diligence.\n- Brochure URLs found were via third‑party or non‑Chennai (Hyderabad) references and/or not clearly wget‑friendly; brochure_url thus set to null and image arrays left empty.\n- Research date: 2026‑01‑02.\ndata-integrity 2026-08: merged duplicate 'urbanrise-codename-the-game-changer-siruseri-chennai' (RERA ID overlap) into this project. Loser's IDs folded into rera_registrations[].","source_urls":{"builder_site":"https://urbanrisegroup.com/chennai/urbanrise-world-of-joy/"}},"aliases":null,"plot_details":null,"villa_details":null},"content_score":88,"is_indexable":true}