{"name":"Sheth Auris Serenity","address":"New Link Road, Malad West","locality":"Malad West","city":"Mumbai","state":"Maharashtra","status":"Ready To Move","latitude":19.191901,"longitude":72.835183,"rera_id":"P51800001413","survey_numbers":null,"project_url":null,"possession_date":null,"unit_types":"2 BHK, 3 BHK, 4 BHK","price_min":null,"price_max":null,"is_featured":false,"id":14939,"slug":"sheth-auris-serenity-malad-west-mumbai","builders":[{"name":"Sheth Creators","address":"Unit 101 A, 01st Floor, Unit 1202, 12th Floor, Hallmark Business Plaza, Sant. Dyaneshwar Marg, Opp. Gurunanak Hospital, Kalanagar, Bandra (East), Mumbai, Maharashtra, INDIA.","website":null,"contact_email":null,"contact_phone":null,"id":30559,"slug":"sheth-creators"}],"site_visit_config":null,"has_partnership":null,"site_visit_enabled":null,"images":[{"id":47508,"image_url":"https://zoperty360.blr1.digitaloceanspaces.com/projects/sheth-auris-serenity/sheth-auris-serenity.webp","is_primary":true,"sort_order":1,"credit_text":"Zoperty360","credit_url":""}],"image_urls":["https://zoperty360.blr1.digitaloceanspaces.com/projects/sheth-auris-serenity/sheth-auris-serenity.webp"],"info":{"slug":"sheth-auris-serenity-malad-west-mumbai","core":{"project_name":"Sheth Auris Serenity","builders":["sheth-creators"],"builder_name":"Sheth Creators","builder_slug":"sheth-creators","developer_slug":null,"has_partnership":true,"project_url":null,"rera_applicability":{"applies":true,"reason_not_applicable":null,"id":"P51800001413","url":"https://maharera.maharashtra.gov.in","phases":null},"rera":null},"location":{"display_label":"Link Road, Malad West, Mumbai","address_line1":"New Link Road, Malad West","landmark":"Link Road corridor near Infiniti Mall Malad","city":"Mumbai","locality":"Malad West","state":"Maharashtra","pincode":"400064","district":"Mumbai Suburban","mandal":null,"village":null,"latitude":19.191901,"longitude":72.835183},"inventory":{"land_area_acres":null,"towers":4,"floors":"54","unit_count_total":665,"unit_types":["2 BHK","3 BHK","4 BHK"],"unit_sizes_sqft":[],"car_parking":{"covered":true,"basement_levels":null,"parking_ratio":null,"total_parking_spaces":null,"ev_charging_provision":null},"carpet_area_sqft_range":{"min":null,"max":null},"green_certifications":[]},"pricing":{"price_min_crore":null,"price_max_crore":null,"price_per_sqft":null,"price_per_unit":null,"price_unit":null,"pricing_note":"Ultra-luxury Link Road towers trading on primary balance and resale; verify tower-wise rates.","currency":"INR","booking_amount":null,"payment_milestones":[],"maintenance_charges":{"rate_per_sqft_per_month":null,"corpus_fund_per_sqft":null,"currency":null,"notes":null}},"timeline":{"status_code":"READY_TO_MOVE","status_label":"Ready to Move","possession_date":null,"possession_timeline":"Towers delivered per registry status; later towers verify OC individually.","construction_progress":null,"launch_date":null,"percent_complete":null},"marketing":{"positioning_tagline":"Transcon-Sheth's four 54-storey Auris Serenity towers on Malad's Link Road","key_highlights":["About 665 units (this row's coverage) within the 4-tower, 54-storey complex","Tower-wise registrations: Tower 1 P51800001080, Tower 2 P51800001413","Urban-retreat positioning beside the Malad mangrove belt","Link Road location near Infiniti Mall and Metro 2A","Transcon-Sheth Creators joint development"]},"amenities":{"sports_fitness":["Gymnasium","Sports courts"],"pools_wellness":["Swimming pool","Spa"],"kids_entertainment":["Children's play areas"],"community_convenience":["Clubhouse","Landscaped podium","Multi-level parking","24x7 security"]},"connectivity":{"summary":"Malad's Link Road carries Metro 2A, the Infiniti-Inorbit retail belt and quick access to Mindspace's offices; the Western Express Highway is ~3 km east.","key_places":{},"nearby_amenities":[],"public_transport":"Metro 2A on Link Road; Malad station (Western line) ~2.5 km; BEST corridors."},"media":{"hero_images":[],"gallery_images":[],"brochure_url":null,"media_links":{"youtube_updates":[],"instagram_updates":[]}},"news":{"count":0,"articles":[]},"regulatory":{"survey":{"numbers":"CTS 325/A/1 part, CTS 326 part, CTS 327 part, CTS 328 part, CTS 332 part, CTS 333 part, CTS 375 part, CTS 376/A part, CTS 376/A/3, CTS 376/A/4, CTS 382 part, CTS 382A part","verification_url":"https://maharera.maharashtra.gov.in/","check_instructions":["On the MahaRERA portal, search 'Auris Serenity' — Tower 1 is P51800001080 and Tower 2 is P51800001413; later towers carry their own IDs."],"key_search_params":{"district":"Mumbai Suburban","mandal":null,"village":null}},"environmental_clearance":{"file_number":null,"date_issued":null,"details":null,"documents":[]},"rera_complaints":{"count":0,"complaints":[],"search_url":"https://maharera.maharashtra.gov.in/","project_complaint_checker":null},"rera_applicability":{"applies":true,"reason_not_applicable":null},"rera_registrations":[{"registration_number":"P51800001413","portal":"MahaRERA","portal_url":"https://maharera.maharashtra.gov.in","phase_label":"Tower 2","status":"Registered","registration_date":null,"expiry_date":null,"promoter_name":"Transcon-Sheth Creators Private Limited","total_units_filed":null,"form_c_documents":null,"documents":null,"detail_page_url":null,"last_fetched":"2026-07-17T16:00:00+05:30","approval_cert_url":"https://zoperty360.blr1.digitaloceanspaces.com/rera/maharashtra/P51800001413/approval.pdf","approval_cert_size":154007,"extension_cert_url":null,"extension_cert_size":null,"plot_description":"CTS No. 328 part, 325/A/1 part, 326 part, 327 part"},{"registration_number":"P51800001080","portal":"MahaRERA","portal_url":"https://maharera.maharashtra.gov.in","phase_label":"Tower 1","status":"Registered","registration_date":null,"expiry_date":null,"promoter_name":"Transcon-Sheth Creators Private Limited","total_units_filed":null,"form_c_documents":null,"documents":null,"detail_page_url":null,"last_fetched":"2026-08-17T00:00:00+05:30","approval_cert_url":"https://zoperty360.blr1.digitaloceanspaces.com/rera/maharashtra/P51800001080/approval.pdf","approval_cert_size":153779,"extension_cert_url":null,"extension_cert_size":null,"plot_description":"CTS No. 332 part, 333 part, 325/A/1 part"},{"registration_number":"P51800001082","portal":"MahaRERA","portal_url":"https://maharera.maharashtra.gov.in","phase_label":"Tower 3","status":"Registered","registration_date":null,"expiry_date":null,"promoter_name":"Transcon-Sheth Creators Private Limited","total_units_filed":null,"form_c_documents":null,"documents":null,"detail_page_url":null,"last_fetched":"2026-08-17T00:00:00+05:30","approval_cert_url":"https://zoperty360.blr1.digitaloceanspaces.com/rera/maharashtra/P51800001082/approval.pdf","approval_cert_size":710102,"extension_cert_url":null,"extension_cert_size":null,"plot_description":"CTS No. 326 part, 375 part, 376/A part, 376/A/3, 376/A/4, 382 part"},{"registration_number":"P51800055792","portal":"MahaRERA","portal_url":"https://maharera.maharashtra.gov.in","phase_label":"Tower 4 (Residential)","status":"Registered","registration_date":null,"expiry_date":null,"promoter_name":"Asmira Ventures Private Limited","total_units_filed":null,"form_c_documents":null,"documents":null,"detail_page_url":null,"last_fetched":"2026-08-17T00:00:00+05:30","approval_cert_url":"https://zoperty360.blr1.digitaloceanspaces.com/rera/maharashtra/P51800055792/approval.pdf","approval_cert_size":80818,"extension_cert_url":null,"extension_cert_size":null,"promoter_note":"Different promoter from Towers 1-3, which are all Transcon-Sheth Creators Private Limited. GSTIN 27ABCCA6873F1ZJ. Registered 2026, about nine years after Towers 1-3.","plot_description":"CTS No. 382A part"}],"approvals":[],"verification_notes":null},"infra":{"water_supply":{"source":[],"features":[],"daily_supply_lakhs":null},"power_backup":{"dg_capacity_mva":null,"dg_capacity_kva":null,"backup_hours":null,"solar_integration":null,"energy_efficiency":null},"security":[]},"legal":{"legal_issues":{"recent_complaints":null,"court_cases":[],"official_verification":[{"portal":null,"url":"https://maharera.maharashtra.gov.in","search_terms":"P51800001413"}]}},"buyer_insights":{"buyer_ratings":{"location":null,"construction_quality":null,"value_for_money":null,"amenities":null,"developer_reliability":null},"appreciation_potential":"Link Road's metro-retail spine keeps Malad West's luxury towers liquid; Auris Serenity is the corridor's height landmark.","resale_active_listings":null,"risk_factors":["Tower 3/4 registrations not yet recorded here — match the ID per tower"],"positive_factors":["Tower-wise MahaRERA registrations","Delivered inventory","Metro-adjacent premium corridor"]},"ctas":{"primary":["Check RERA Status","Explore Resale Options","Enquire About 2/3/4 BHK Units"]},"authoring_meta":{"version":1,"last_updated_by":"enrichment_agent_a01","last_updated_at":"2026-08-17T00:00:00+05:30","notes":"2026-08-17 (enrichment_agent_a01, Tower 4 resolved): TOWER 4 IS NOW ATTACHED, on balance of evidence, and the reasoning is recorded here because it is a judgement call rather than a proof.\nThe deciding evidence was the Tower 4 certificate (P51800055792), fetched by the user: it places the tower on CTS No. 382A part, promoted by Asmira Ventures Private Limited, GSTIN 27ABCCA6873F1ZJ.\nWHAT THE CTS TEST ACTUALLY SHOWED - it is weaker than the test that settled Towers 1-3. Those three share PARCELS outright: Towers 1 and 2 both hold CTS 325/A/1, Towers 2 and 3 both hold CTS 326. Tower 4 shares no parcel with any of them. What it has is CTS 382A, while Tower 3 holds CTS 382 - the same stem with a subdivision suffix, so contiguous or carved from the same original holding, but legally a distinct parcel. Adjacent land, not shared land.\nWHY IT IS STILL ATTACHED: MahaRERA itself registered the project as 'AURIS SERENITY TOWER 4 RESIDENTIAL', continuing the authority's own tower sequence - that is the regulator, not a listing portal or a broker. The land is contiguous with Tower 3's parcel, the pincode and taluka match, and registering a later phase through a separate SPV is ordinary practice in Mumbai. Creating a second page for what is most likely the fourth tower of one development would duplicate it, which standing decision 2 exists to prevent.\nWHAT COULD NOT BE ESTABLISHED, and why the promoter is recorded explicitly: no corporate link between Asmira Ventures Private Limited and Transcon-Sheth Creators Private Limited could be found. Asmira does not appear in public company-registry aggregators, which is consistent with a recently incorporated SPV but proves nothing either way. The GSTIN is internally consistent with a Maharashtra private company whose name begins with A. Because the promoter difference is material to a buyer - the fourth tower is built and sold by a different company - it is recorded on the registration entry itself rather than smoothed into a single promoter field.\nIF THIS PROVES WRONG it is trivially reversible: remove the P51800055792 entry, drop CTS 382A from the survey list, and set inventory.towers back to 3. The evidence that would settle it is a corporate link between Asmira and Transcon-Sheth, or a developer statement naming four towers.\nNOTE ON THE TOWER COUNT: inventory.towers is now 4 and no longer matches aurisserenity.in, which advertises '3 Iconic Towers'. That site is a channel partner's (Sainath Estate), selling Transcon-Sheth's inventory - Towers 1 to 3 - so three is its sales scope, not the development's extent. Its own disclaimer states it is not the developer's website.\n\n2026-08-17 (enrichment_agent_a01): MERGED THE DUPLICATE TOWER SLUG INTO THIS RECORD, on the user's instruction, and attached all three tower registrations.\nWhy these three are one project, established from the certificates rather than asserted: all three are promoted by Transcon-Sheth Creators Private Limited, all at Borivali taluka, Mumbai Suburban, pincode 400064, and their CTS schedules OVERLAP - Tower 1 is CTS 332p/333p/325/A/1p, Tower 2 is 328p/325/A/1p/326p/327p and Tower 3 is 326p/375p/376/Ap/376/A/3/376/A/4/382p. Tower 1 and Tower 2 share CTS 325/A/1; Tower 2 and Tower 3 share CTS 326. Shared land, one promoter, one development. inventory.towers corrected from 4 to 3 accordingly.\nThe merged slug auris-serenity-tower-1-borivali contributed NO content - it was a registry_stub with every field null, an empty rera_registrations array and no images or documents folder - so nothing was lost in the merge. Its info.json has been deleted, which is what retires it from local and prod under the file-is-source-of-truth rule.\nTOWER 4 DELIBERATELY NOT MERGED - see the separate note below.\nREGISTRY CAVEAT, needs a human: the registry carries FOUR rows for this one development - this record (Published=Y, P51800001413), sheth-auris-serenity-tower-1-malad-west-mumbai (Published=N), auris-serenity-tower-1-borivali (Published=Y, no RERA ID) and auris-serenity-tower-3-borivali (Published=N, P51800001082). The slug just deleted is Published=Y, so generate_info_json_stubs.py will RECREATE its info.json on the next run and silently undo this merge. Its registry row needs Published=N. That edit was not made here because hand-editing the registry CSVs is forbidden and they carry a write guard.\nTOWER 4: MahaRERA lists P51800055792 'AURIS SERENITY TOWER 4 RESIDENTIAL' at the same pincode 400064, but promoted by a DIFFERENT entity, Asmira Ventures Private Limited, and last modified 2026-04-01 - nine years after Towers 1-3 were registered in 2017. It has NO certificate in our store, so its CTS schedule is unknown, and the CTS-overlap test that proved Towers 1-3 are one project cannot be run for it. It is therefore left unattached pending that evidence. Note also that the site aurisserenity.in, which shows '3 Iconic Towers', states in its own disclaimer that it is operated by Sainath Estate as an authorised channel partner and is 'not the official website of Sheth Creators or the developer' - so its tower count is a broker's current sales scope, not the developer's definition of the project, and cannot settle the question either way.\n\n2026-08-17 (enrichment_agent_a01): no scoring field could be filled, but the registration was verified against a circulating error and a structural problem was identified.\nVERIFIED: the certificate on disk (rera_data/documents/maharashtra/P51800001413/approval.pdf) registers 'AURIS SERENITY TOWER 2' on CTS Nos. 328 part, 325/A/1 part, 326 part and 327 part at Borivali, Mumbai Suburban 400064, promoted by Transcon-Sheth Creators Private Limited. MahaRERA agrees. Note that listing sites circulate P51800001082 as this project's number - that is WRONG: MahaRERA returns P51800001082 as Auris Serenity TOWER 3. The certificate on disk is correct and the aggregator is not.\nA MahaRERA name search for AURIS SERENITY returns four registrations, all at pincode 400064: P51800001080 Tower 1, P51800001413 Tower 2, P51800001082 Tower 3 (all Transcon-Sheth Creators) and P51800055792 Tower 4 Residential, whose promoter is a DIFFERENT entity, Asmira Ventures Private Limited.\nSTRUCTURAL FLAG, deliberately not acted on: this record is named 'Sheth Auris Serenity' and already declares towers=4, i.e. it represents the whole development - yet it carries only Tower 2's registration, while a separate slug auris-serenity-tower-1-borivali exists for Tower 1. Attaching the sibling registrations here would double-count them against that existing record, so nothing was attached; the same call was made on tirupati-enclave-phase-i-amanaka-raipur earlier in this shard. Someone should decide which slug is the parent under standing decision 2 before these are consolidated.\nunit_sizes, land area, pricing, possession date, progress and a 15-item amenity list are on none of these sources. No Transcon-Sheth Creators page for the project could be found, so core.project_url stays null.\n\nSources (browser research under search-tool limits): Housing project page — tower-wise registrations explicitly listed (Tower 1 P51800001080 = the queue row's ID; Tower 2 P51800001413), 4 towers of 54 storeys by Transcon-Sheth Creators (has_partnership true). Towers 3/4 IDs not surfaced — flagged for MahaRERA enrichment, same project. 665 units from registry (likely a subset of the full complex). Builder slug sheth-creators reused. Coordinates from registry pin.\ndata-integrity 2026-08: RERA ID blanked — was shared with unrelated projects (truncated/placeholder value); needs re-fetch from the state RERA portal.","source_urls":{"commonfloor":"https://www.commonfloor.com/sheth-auris-serenity-mumbai/povp-wi8197","maharera_search":"https://maharera.maharashtra.gov.in/projects-search-result?project_name=AURIS+SERENITY&op=Search"}},"aliases":null,"plot_details":null,"villa_details":null},"content_score":65,"is_indexable":true}